There’s too many of these national daylights to go around .
I noticed something a bit strange as I was scrolling through my Twitter feed last weekend: I was being bombarded with unicorns.
#BelieveinYOUnicorns was a top trending topic, and, after poking around, I found out I was late to the party to celebrate National Unicorn Day.
I wasn’t aware of April 9’s sparkly significance Unicorn Day wasn’t marked on Google, or even on my wall calendar. I merely found out via the hashtag, which was undoubtedly how all the revelers now sharing horn-filtered selfies discovered their new favorite era a minute before their post.
I hated every single tweet.
I hated every single tweet. I, dear book, am a hashtag vacation grinch. While everybody else shares their take on the latest National[ insert trite item here] Day hashtag, I stew behind my phone screen, glowering down on the Whoville that is the internet community at large.
Mostly, it’s because I’m no fun. I’m a bit of a grinch for regular anniversaries and in daily life, extremely. This is a real Christmas furnishing a sidekick offset for me in college 😛 TAGEND
Something like National Unicorn Day is so frivolous and inorganic and swank that it was sure to get under my grizzled, grinchy bark. To be fair, the vacation appears to be a real thing in Scotland, where the unicorn is the national animal but the internet went grip of it, and twisted it for its own means.
What genuinely riled me about National Unicorn Day was something I’ve seen with other social media holidays: a brand’s attempt to dominate the conversation. Ice Breakers plenties, which has an ad campaign revolving around unicorns for some reason, offset the working day its own.
Ice Breaker leaned hard into National Unicorn Day, pioneering special stickers and even a Snapchat filter in the lead-up to the day. The struggles appear to have actually paid off, given the attention given to the trend but the brand glances beyond thirsting as a result.
At press time, Ice Breakers’ Twitter page still has the National Unicorn Day graphic as its header photo, which is the online brand equivalent of leaving your Christmas sunrises on your mansion through the summer. C’mon, chaps.
Sure, some of these hashtag anniversaries aren’t the most difficult occasion in “the worlds”. National Siblings Day heartened beings to prove some extra love to their brothers and sisters earlier the coming week not mine, because apparently grinching guides in my family and I’ll never indicate with the validity of National Puppy Day because, as we are all familiar with, they’re good puppies.
But according to the National Day Calendar, there are over 1,500 “national days” on the books. 1,500. Let me remind you that there are 365 daylights in a year. That makes there are roughly 4 of these anniversaries every day, which attains them all the less important.
Lance Ulanoff (@ LanceUlanoff) April 12, 2017
There’s just something inauthentic as the National Day of This follows the National Day of That until they all run together that to me exposes the inexpensive, half-assed date structures we are in a position fall into with the trends that ebb and flow through social media. It’s the same type of demeanor that attains slacktivism feel like IRL engagement and procreates the online echo enclosures that have helped warp our appreciation of reality.
The internet has an astonishing possible to produce beings together and is shared. There are definitely worse the resources necessary to exploited the democratizing influence of social media, but celebrating fake anniversaries certainly isn’t one of the best.
In other commands, #bahhumbug.