Zack Zackerson, Head Social Media Guru/ Virality Ninja of the social media startup ClymbEr, addresses Trump’s inner circle in the only chamber at Mar-a-Lago with a projector :
When you first brought us in to help boost your PR and increase favorable user engagement with the White House brand, you constituted a simple question: How is impossible to compile people care about — let alone be impressed by — military work that is likely may dish no purpose, particularly when we’ve been in a state of draining perpetual campaign for 15 -odd years now?
Well, I am proud to say that the “Mother of All Bombs” was the top TWO tending topics on Twitter for most of a full day 😛 TAGEND
Try and drum that shit, United .
And we were the# 1 storey on the New York Times tending bar, demolishing whatever that boring-ass third storey is 😛 TAGEND
The New York Times
No one is wasting one of their ten free clauses on a# 3, friend .
It’s all everyone’s talks to for DAYS now, at a time when most story floors fizzle in nanoseconds. So I know what you’re questioning: How did we mash this so hard? Simple. We followed the Two Key Paces to PR Virality 😛 TAGEND
STEP 1: BRAND IT
It’s absurd to get anyone to notice run-of-the-mill military floors these days. Imagine recognizing the headline “Four Killed In Drone Strike In Yemen.” Who charges? Doesn’t that happen like twice a day? Parties involve something new. Something concise, snackable . Something they are unable latch onto and compile Twitter farces about for like eight hours. Engagement.
That’s where “Mother of all Bombs” comes in. It’s definite, it’s simple to Google, and it handily captures the Call Of Duty demographic. It’s a catchy motto you haven’t heard before, and you instantaneously have an sentiment about it. Remember when Gwyneth Paltrow and Chris Martin had their “conscious uncoupling”? If they are only is broken, it would’ve been out of the story in one day. But once you hear that specific motto? We’re talking Twitter farces for periods, late-night farces for months, and morning radio farces for an ageless eternity.
Plus, it’s a perfect hashtag! #MOAB. Short, punchy, instantaneously searchable — you think any of Obama’s drone ten-strikes had kickass SEO like that? Hell no. Even if you Google “Obama Bomb” TODAY, ALL of the floors are about the MOAB. We already slapped eight years of warfare right off the front page of Google. Shoulda’ labelled them drones, Barry! #BrandingFail.
Donald Trump Jr ./ Twitter
Just look at how perfectly Tweetable this content is. ISIS, check. #MOAB, missile emoji. #MAGA. By the style, we’re currently working on reassuring Twitter to give #MOAB its own charming little hashtag emoji. That style, Donald Trump Jr. won’t “re going to have to” manually penetrate it in anymore! Stay tuned.
And that’s just the tip of the iceberg. We have plans to blast user engagement sixfold with an interactive hashtag. We’re conceiving either #MOAByourself or #HowDoYouMOAB? Haven’t set one in stone yet, but we’ve got a roll of 600 capacities that our part staff of five part-time works will be rigorously Slacking about ’til like 6:40 tonight. We’ve got our viral content bacon witches drafting up some Snapchat filters which people can use to make their dogs look like they’re pooping the MOAB, or like their newborns are journeying it with little cowboy hats on. #YeehawMOAB! Instagram Storey, Twitter Moments, Kik. Venmo is a website, more. We exactly had a had met with the Waze people. That ran really well. Could do something with them.
Then, whoever’s got the best #MOABselfie — # MOABie? #MeOAB? We’ll nail that down later — gets to party in the Oikos Triple Zero Ball Pit at the Teen Choice Awards or whatever. Or they’re in an commercial where they crack open a pistachio with the #MOAB, and we debut the ad exclusively during one of those music awardings indicates where Keith Urban’s perpetually onstage. Just spitballing here, though. You like any of this, seem free to stop me.
STEP 2: SIMPLIFY
We put one big missile on ISIS. Bomb, ISIS. Instantly gettable. Absolutely universal. Parties simply click on substance they are aware — Star Wars , Disney, Harry Potter , ISIS. This isn’t some drone ten-strike on a Somalian gunman camp( booo-ring ). This is ISIS, the Star Wars of terrorists. The zombie Nazis that compile killing stylish again.
Every human in the U.S. gain a better understanding of “We put the most difficult non-nuclear bomb in its own history on ISIS.” Throw a pic of that big, erect orange missile in the thumbnail epitome, and blammo. Express train to Click City, region of Brand Engagement Street and Trending Topics Avenue, Apartment Number Viral. Ooh! What if MULAN’S journeying the missile in the pic? Hoo-booy. Hope you’ve got a wedding venue in psyche, cuz yo brand’s was just about to get ENGAGED.
We haven’t even talked about GIFs. You can GIF the fuck out of this .
But we CANNOT get self-complacent. I’m not gonna lie, ISI’S sosh-media game is strong. Those beheading videos? They autoplay on Facebook, and they’re closed-captioned, so people can watch them on the place lavatory.( We call that being “Shit-Nimble.” Industry expression .) And their “How To Make Cheesy Pizza Scones” cooking video is up to like 20 million views. They don’t shed a enjoyable improvised “click to subscribe” tag on the end of their uploads, which is a total rookie misunderstanding, but hey! That’s what they get for doing their social in-house.
Russia’s already coming after us more with this “Father of All Bombs” knockoff BS. To answer, we’ll have our squad of viral content ninja bacon witches( three dudes we don’t offer) create a catty but eventually harmless Twitter burn and @-reply it to them. “Ooh, calling rockets after parents, whose mind was that? Inviting for a acquaintance. Hashtag MOAB.” If it drives engagement, we can toss some money behind it and push it into “promoted” for a pair hours. Sometime in the afternoon, so we avoid the big trenders( NBA Playoffs, Scandal , etc .) Or exactly the next time we accidentally kill a knot of other affiliated soldiers and need to embed it.
So that’s the gist of it. Next meter you want to launch some impromptu, massively expensive, and dubiously effective military offenses that operate in the face of the isolationist rant you peddled to get elected, and you also want to COMPLETELY dominate the story round and paper over any unattractive floors happening concurrently, AND you win over a shocking number of Democratic captains at the same meter, you know where to Slack me.
Ooh, exactly had a brain-gasm: “Cobra Missile? ” It’s exactly two random texts, but I think we can run with it.
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