Unicorn Frappuccino mania: Starbucks aims at Instagram

Coffee chain intensifies chart with selfie-friendly Unicorn Frappuccino. It savours horrific, say some but looks great on social media

If it feels like your social media feeds have been doused with pink and off-color syrup, youre not alone.

The Starbucks Unicorn Frappuccino, a sickly-sweet limited-edition booze exhausted the coming week and for this week simply, has been a viral affect. Search #unicornfrappuccino on Instagram and youll be met with more than 100,000 epitomes and those are just the photos that have been hashtagged.

The drink isnt even available in the UK but it feels like its everywhere. Locatings across the US and Canada were selling out on the first day it was available, such was the demand.

ABC World News Now (@ abcWNN)

NOT SO MAGICAL: A Starbucks baristas rant about the new Unicorn Frappuccino goes viral. pic.twitter.com/ M5DungV8RH

April 21, 2017

One barista even announced a video asserting with customers not to degree it, because its so hard to procreate when required by purchaser after purchaser.

If you cherish us as baristas, dont degree it, articulated Braden Burson in a now-deleted video. For the cherish of God and everything that is good, dont get the Unicorn Frappuccino.


The beauty of secreting twee, social media-friendly makes is that the marketing is done for you already. Patrons will affix visually appealing selfies and coffee pics for dates, YouTubers will procreate video the examinations and news organisations( hi) will write about it.

The brain processes visuals faster than text sell and PR people all know this, articulated Preena Gadher, co-founder and managing director at Riot Communications. Create something that is visually startling: its something much marketable and shareable. When it examines good enough to share, youre get your customers to do the marketing for you.

The drink itself, while reasonably, has had mixed re-examines. The carbohydrate content is ridiculous 59 g in all. And not everyone was enamoured of the perceive 😛 TAGEND

Gabrielle (@ GabyRainnn)

this appetites like orange trident gum and hot dog irrigate dont consume your coin on it !! #unicornfrappuccino pic.twitter.com/ f6sNuyuSRj

April 19, 2017

Nicky Baber (@ AttemptingLA)

Anyone saying the #unicornfrappuccino is good is likely a paid promoter. It litterally savours like the aftertaste you get when you puke.

April 19, 2017

Reviewing it for Newsweek, Chris Riotta wrote :~ ATAGEND To be clear, this is the worst booze I have ever purchased in “peoples lives”. That is not an understatement, either: the Starbucks Unicorn appetites like a combination of the topical fluoride are exploited by dental hygienists and metallic sludge.

Not that this will hurt Starbucks. Beings all over the world are talking about it, articulated Gadher. The booze itself subverts it. In an ideal world it would look good and perceive great but whether Starbucks attends is another matter. The detail people are having that conversation is importance a lot of money.

Starbucks have frankly acknowledged that the unicorn suck was inspired by social media. A Starbucks spokesman articulated: The search of the liquid was an important part of its formation, our muse came from the enjoyable, spirited and colorful unicorn-themed menu and beverages that have been trending in social media.

As for whether the whole act was actually Instagram-bait? They were a little more circumspect. But its a safe bet this had an influence.


Last year trade secrets menu suck “ve called the” pink booze, a mixture of Starbucks Strawberry Acai Refresher with coconut milk, took over Instagram feeds. This month, they added it to their official menu .~ ATAGEND

Read more: https :// www.theguardian.com/ business/ 2017/ apr/ 21/ unicorn-frappuccino-starbucks-instagram-selfie-social-media