In May, Despacito became the first principally Spanish-language song to exceed the Billboard Hot 100 in more than 20 times, stigmatizing a win for non-English pop music. As Major Lazers brand-new single, Sua Cara, dominates YouTube, it seems that success wasnt really a one-off, but an indicator of the direction pop music is headed.
The Portuguese-language banger off Major Lazers Know No Better EP has become an jiffy demolish. Its the 13 th-highest trending video on YouTube, plotting as high-pitched as No. 8 on Monday, and its once clambered into the top 20 roster of most-viewed online videos in the first 24 hours, currently sitting right above1 7 million.
Credit the powerhouse make trio of Diplo, Jillionaire, and Walshy Fire for expertly employing the talents of Brazilian vocalists Anitta and Pabllo Vittar. The latter, “whos also” the most-followed drag princes in the world on Instagram, previously collaborated with the group for a Portuguese-language version of world-wide smash Lean On. Anitta and Vittars seductive vocals and steamy on-screen performances had now been drew the Sua Cara video, filmed in the Moroccan desert, a huge knock in Brazil, according to Billboard .
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Its hard to predict the ceiling for Sua Cara, presented its big world-wide appeal and crossover possible. But its another gigantic acquire for Major Lazer, and plasters its status as one of the biggest bandsin the world.